Since October 2006 NewsRadio 1020 KDKA has been offering its listeners half-priced certificates at area restaurants with its Real Deal Meal promotion. Every Wednesday at 7:29am a new restaurant is announced and listeners are told to go to www.kdkaradio.com to buy their certificates. A number of restaurants have sold out within in an hour, some within minutes! The promotion has been so successful that in January 2008 we expanded it to include golf courses (“Golf Deals”) and a variety a retailers (“Discount Deals”) under the catchall banner of the KDKA Marketplace. On a cluster-wide basis, CBS Radio Pittsburgh has done Mother’s Day and Father’s Day promotions, as well as deep-discount liquidation sales to move slower selling certificates.
KDKA has received positive feedback from two concert promoters, LiveNation and the Mellon Arena, for the on-line contests we have done with them and for posting banner ads and links for pre-sale ticket information. When concert promoters need strong, fast results, a World Class 50,000-watt news/talk AND its well-traveled web site provide a powerful, unbeatable combination.
Every Saturday at 8am local veterinarian Dr. Mike Hutchinson hosts “Animal General”, a call-in show devoted to pets. And since January 2007 each week one of the show’s sponsors, the Western Pennsylvania Humane Society, features the Pet of the Week on the “Animal General” show page of www.kdkaradio.com. The pet that is pictured and described is available to be adopted. The response has been steady and very positive, making this a strong contributor to the society’s animal adoption efforts.
